![]() The company employs almost 38,000 people globally, with 330 in the U.S. Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles and Jaguar, one of the world’s premier luxury sports sedan and sports car marques. For more information, visit the official Land Rover website at About Jaguar Land Rover Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. Today's Land Rover lineup includes the Discovery (LR4) and Discovery Sport Range Rover, Range Rover Sport and Range Rover Evoque. For almost 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world whether driving through the heart of the city or traversing the countryside on- and off-road. When development engineers needed to hide the true identity of the 26 pre-production Range Rover vehicles, they chose the name Velar, derived from the Latin ‘velare’ meaning to veil or cover.įull details of the Range Rover Velar will be announced on March 1, 2017.įounded in 1948, Land Rover designs, engineers, and manufactures its vehicles in the United Kingdom. The origin of the Velar name (pronounced vel-ar) dates back to the first Range Rover prototypes of the Sixties: the pioneers of the luxury SUV landscape. ![]() Refined for every occasion and for various terrains, the Range Rover Velar uses unique sustainable materials and advanced engineering to continue Land Rover’s drive to go Above and Beyond. The Range Rover Velar changes everything.” It brings a new dimension of glamour, modernity and elegance to the brand. Land Rover Chief Design Officer, Gerry McGovern, said: “We call the Velar the avant-garde Range Rover. ![]() Almost half a century later that spirit of innovation continues with the introduction of the fourth member of the Range Rover family, to be unveiled on March 1, 2017.Įlegant simplicity, a visually reductive approach and all-new consumer technologies are the hallmarks of the new Range Rover Velar. (MAHWAH, N.J.) – FebruIn 1970 Land Rover launched the original Range Rover. ![]()
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